Do you know who your customers are? What they like? How they think and what motivates them? Do you understand the needs and attitudes that drive their behavior?
Vantage Point’s exclusive discovery process reveals factors that motivate your audience to make purchase decisions, allowing you to reach them with ease and efficiency.
Traditional clustering typically looks at only a single dimension of interest – which is not defined clearly enough to uncover predictive information about consumers. By contrast, Vantage Point is designed to fully reflect the complexity of consumer decision making by utilizing a comprehensive, multi-dimensional approach to reveal three key factors that drive consumer purchase and usage decisions: needs, attitudes, and behaviors.