Approach

Vantage Point Analysis provides more than just raw data or demographic information. ​

The key to Vantage Point clusters is that it is predictive of revenue-driving behaviors, even before the behavior occurs. 

Common needs across all Vantage Point clusters identify “price-of-entry”/baseline requirements for customer satisfaction.

The Vantage Point approach is grounded in 5 principles that lead to success:

Highly differentiated:   Clusters must be highly differentiated from one another across a common set of variables.

Homogeneous:   Within each cluster, a homogeneous set of beliefs logically defines the segment and is tightly linked to behaviors.

Identifiable:  A subset of variables must accurately and efficiently classify each consumer into the correct cluster.

Clearly Defined: Each target cluster’s underlying belief structure must be convertible into a compelling marketing strategy and set of tactics.

Stable: The clusters are formed discretely by a stable set of variables so that each time a similar population is scored; there is no material change to segment incidences.

Vantage Point Analysis Execution:

A study is conducted via a detailed online survey that probes customers/prospects and their needs, attitudes and behaviors.

The study is executed against both customers and prospects (if appropriate).

Each respondent is led to an online survey tool and participates in the survey.

The entire survey process is fielded and closed within two weeks.
Respondents are offered notable incentives to complete the survey such as gift certificates.

Who We Are

Venture Point Analysis is a premiere marketing and services firm in the e-commerce, online marketing industry and traditional direct response marketing space.

© 2019 Vantage Point Analysis