Vantage Point’s exclusive discovery process reveals factors that motivate your audience to make purchase decisions, allowing you to reach them with ease and efficiency.
Traditional clustering typically looks at only a single dimension of interest – which is not defined clearly enough to uncover predictive information about consumers.
By contrast, Vantage Point is designed to fully reflect the complexity of consumer decision making by utilizing a comprehensive, multi-dimensional approach to reveal three key factors that drive consumer purchase and usage decisions: needs, attitudes, and behaviors.
Clustering is a marketing methodology that allows you to identify customers with similar characteristics and needs and then create targeted marketing strategies to reach those groups.
Precisely executed – this method allows you to focus your offers and marketing communications to dramatically increase the probability of turning potential customers into loyal customers .
Venture Point Analysis is a premiere marketing and services firm in the e-commerce, online marketing industry and traditional direct response marketing space.
